Simple. If you don’t have consistency in your colors, how can you produce images tomorrow that feel the same as the ones you made yesterday.
It’s probably the ongoing achievement of coming up with new content, new ideas for shoots and new ways of working but without loosing the enjoyment of simply being a photographer.
Back in my younger days I built my own darkroom for color printing. In a effort to make it totally light tight (a requirement for color paper at that time) I also accidentally made it air tight. Hot chemicals and a lack of air movement made it a very unpleasant place to work!
Be consistent and persistent. The best photographers are those who keep producing quality photos year in, year out. That takes time, dedication and plenty of (unseen) failures.
Color consistency is an indispensable part of my work and it probably goes without saying that the tools I use need to be accurate and dependable. Add in the knowledge and experience of the Calibrite team and it’s a winning formula. But ultimately there’s just one simple reason I use X-Rite technology for my photography… It gets the job done without getting in the way of what I love doing.