Brand Ambassador ART SUWANSANG

Art is a wedding, events and architecture photographer based in Southern California. He runs a global technology consulting firm specializing in workflow architecture for photographers and creatives that ranges from computer configuration, setup and repairs to storage and data management, networking and color management. He also taught and consults for many colleges and universities, both domestic and abroad, on the digital photography curriculum. Art’s ease in understanding complex technical challenges in technology, digital photography and color manipulation has put him at the forefront of color management. His partnerships in the area of color expertise include X-Rite as one of their Coloratti and Calibrite as their Ambassador, color expert and influencer. Most prominently he is BenQ global ambassador and has been working closely with the company on their Professional display lines for photographers and creatives. In addition, he is also a partner and influencer for Adobe System Incorporated.

Why is color management important to your workflow?

Working with accurate color in a creative workflow is extremely crucial, it saves time and resources. Although sometimes re-edit is inevitable, it is always great to have the color looking as close as possible to the final product. This way the re-adjustments will be minor or go away altogether.

What would you say is your greatest achievement to this day?

Becoming a workflow, editing and color management expert. This includes being able to work with world-leading brands in creative workflow and help educate their customers in the process.

What is an interesting fact about yourself?

I have a background in computer engineering, talk about an intersection with technology and liberal arts. I love purple!

What is a top tip for people who aspire to do what you do?

Learn composition, lighting and other rules in photography, know them by heart, so that you can break the rules with good justification! And whatever you do, calibrate your display!


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